|
Helpful Hints
Corporate Customers
APPRECIATION
Your best customers are your competitor's best prospects. #1
Reason companies lose customers is indifference...not poor
service, not quality issues, not price issues - Indifference.
PROSPECTIVE CUSTOMER GIFTS
Sales calls and trade shows are your first opportunity to make
an impression. Give them something that will set you apart from
the crowd.
REFERRAL GIFTS
80% of all people are eager to give referrals, but only 20% ask.
Let people know you want referrals. If you reward them, they
are likely to give you more referrals.
|
Internal Programs
EMPLOYEE
RETENTION PROGRAMS
What is your turnover rate? Statistics say that it costs the
average company $5,000 to train a new employee.
EMPLOYEE RECOGNITION
Pareto's Law (The 80/20 Rule):
20% of your sales reps will make 80% of your sales.
20% of your employees will do 80% of the work.
How do you acknowledge your top 20%?
CORPORATE WEARABLE
Turn your Customers, Employees and Friends into walking
billboards with Shirts, Jackets, and Hats
DIRECT MAIL CAMPAIGNS
There is a 75% higher response rate to "lumpy" mail than flat
mail.
|